Carl Beltran Studio

News/Articles

By Carl Beltran Studio

Google Favors Mobile-friendly Sites

“Mobile-friendly” is an important factor in the always-moving-target for Google search ranking. On April 21, 2015 Google introduced a major change to search results from smartphones. What’s the big deal? Google’s thought process about this change is that websites viewed on smartphones must be readable without zooming in and out of the tiny screen. When smartphone users go to a website whose text they can hardly read or the pages are optimized for desktops, they will not stay on these sites for long. So why put these sites on top of the search results?

That is where the rub is for those sites which are not “mobile-friendly” according to Google’s definition. In the search results, a “mobile-friendly” message notification shows up when “Google thinks the site works well on a mobile device.” See the first screenshot on this post.

 

 

 

Mobile Friendly test
Mobile Friendly test

By Carl Beltran Studio

Reasons Why Small Businesses Need Internet Presence

The internet has leveled the playing field for small business such that hanging your internet shingles has never been more affordable.

  • 80% of consumers needing products and services search the internet before making purchase decisions. Consumers want to be more informed about products and services AS WELL as to whom they are buying
  • You have a round-the-clock platform where you can put your business at its best light..Give information about your business as well as compelling reasons why they should buy your products or services from you.
  • Establish your self or your business as subject matter experts giving beneficial  information or advise. Consumers visit your website because they hope to find useful information
  • When potential customers make contact thru your website, they are interested to do business with you. They already have a comfort level in dealing with your business, a.k.a. Lead Generation
  • Because your competitor has web presence, your business is unfairly DISADVANTAGED if you have no Internet Presence.

By Carl Beltran Studio

Business Listing – Why it Matters to your Online Presense

Business Listing is about having your business show up in business directories, whether they are paid listing or free listing. When you google your business, there is a chance that your business shows up in online directory listings such as Yahoo!, Google, Bing, YP, Merchant Circle, Manta, etc. Well, that’s good news for your business because it means that some potential customers are already aware about you.

Online directory listings give you that visibility needed by your website and the best part is – most of them arew FREE! They let you add your business to their listing website for free, not a penny more. If you are not leveraging those free services, you are just hurting your business.